AI Overviews boost Reddit engagement in safe communities by 12% but conversational AI Mode reverses gains for experience-based content.
Review of Economic Studies , year =
2 Pith papers cite this work. Polarity classification is still indexing.
2
Pith papers citing it
years
2026 2verdicts
UNVERDICTED 2representative citing papers
Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.
citing papers explorer
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The Impact of AI Search on the Online Content Ecosystem: Evidence from Google and Reddit
AI Overviews boost Reddit engagement in safe communities by 12% but conversational AI Mode reverses gains for experience-based content.
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Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.