A controlled crowdsourcing experiment shows that shortening 250-character tweets by 10 to 20 percent improves their perceived success, with benefits lasting up to 30 to 40 percent reduction.
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Causal Effects of Brevity on Style and Success in Social Media
A controlled crowdsourcing experiment shows that shortening 250-character tweets by 10 to 20 percent improves their perceived success, with benefits lasting up to 30 to 40 percent reduction.