AI brand mentions in ChatGPT/Claude/Gemini conversations causally raise open-web searches and visits by 4.3/2.4/1.0pp via pre-trend event study, stance classifier, and same-category controls on joined clickstream-conversation panel data.
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2026 2verdicts
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A2G-DiffRec applies adaptive autoguidance in diffusion recommenders, learning to balance main and weak model outputs via fairness-aware regularization to improve item exposure fairness with only marginal accuracy loss.
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From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web
AI brand mentions in ChatGPT/Claude/Gemini conversations causally raise open-web searches and visits by 4.3/2.4/1.0pp via pre-trend event study, stance classifier, and same-category controls on joined clickstream-conversation panel data.
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Adaptive Autoguidance for Item-Side Fairness in Diffusion Recommender Systems
A2G-DiffRec applies adaptive autoguidance in diffusion recommenders, learning to balance main and weak model outputs via fairness-aware regularization to improve item exposure fairness with only marginal accuracy loss.