Sending fewer ad requests to demand-side platforms, chosen by predicted bid value, lifted net revenue by 4.6% while cutting request volume by 34.2% in a production ad exchange.
In: Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining
1 Pith paper cite this work. Polarity classification is still indexing.
1
Pith paper citing it
fields
cs.AI 1years
2026 1verdicts
CONDITIONAL 1representative citing papers
citing papers explorer
-
Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
Sending fewer ad requests to demand-side platforms, chosen by predicted bid value, lifted net revenue by 4.6% while cutting request volume by 34.2% in a production ad exchange.