TikTok videos on Romanian urban-to-rural migration show new digital paid labor, highly data-rich rural representations, and often idealized daily lives that promote tourism while covering health advice, politics, and self-expression.
Journal of Rural Studies 102, 103075
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Urban to Rural Migration in Eastern Europe: Unpacking digital ruralities through TikTok video analysis
TikTok videos on Romanian urban-to-rural migration show new digital paid labor, highly data-rich rural representations, and often idealized daily lives that promote tourism while covering health advice, politics, and self-expression.