A softmax-weighted deep learning objective directly maximizes incremental value per incremental cost for user targeting, reportedly beating R-learner and Causal Forest by over 20% on an author-defined AUCC metric.
Explore-Exploit: A Framework for Interactive and Online Learning
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abstract
Interactive user interfaces need to continuously evolve based on the interactions that a user has (or does not have) with the system. This may require constant exploration of various options that the system may have for the user and obtaining signals of user preferences on those. However, such an exploration, especially when the set of available options itself can change frequently, can lead to sub-optimal user experiences. We present Explore-Exploit: a framework designed to collect and utilize user feedback in an interactive and online setting that minimizes regressions in end-user experience. This framework provides a suite of online learning operators for various tasks such as personalization ranking, candidate selection and active learning. We demonstrate how to integrate this framework with run-time services to leverage online and interactive machine learning out-of-the-box. We also present results demonstrating the efficiencies that can be achieved using the Explore-Exploit framework.
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Heterogeneous Causal Learning for Optimizing Aggregated Functions in User Growth
A softmax-weighted deep learning objective directly maximizes incremental value per incremental cost for user targeting, reportedly beating R-learner and Causal Forest by over 20% on an author-defined AUCC metric.