Develops a locally optimal design criterion for A/B testing on undirected networks under a CAR model that accounts for treatment, covariates, and network-induced correlations, with robustness checks via examples.
(1961), Optimum designs in regression problems, II, The Annals of Mathematical Statistics, 298--325
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Locally Optimal Design for A/B Testing in the Presence of Covariates and Network Connection
Develops a locally optimal design criterion for A/B testing on undirected networks under a CAR model that accounts for treatment, covariates, and network-induced correlations, with robustness checks via examples.