Batched Thompson Sampling for news headline testing produced 3.69% more simulated clicks than a one-hour test-rollout baseline, with 99.25% of articles converging to the optimal headline.
Exploration–exploitation tradeoff using variance estimates in multi-armed bandits,
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A Batched Multi-Armed Bandit Approach to News Headline Testing
Batched Thompson Sampling for news headline testing produced 3.69% more simulated clicks than a one-hour test-rollout baseline, with 99.25% of articles converging to the optimal headline.