A qualitative case study asserts that staff at an Indonesian language school believe Big Data analytics will improve e-marketing and CRM operations, without providing supporting evidence.
dan Frost Raymond, 2014
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Review of the Plan for Integrating Big Data Analytics Program for the Electronic Marketing System and Customer Relationship Management: A Case Study XYZ Institution
A qualitative case study asserts that staff at an Indonesian language school believe Big Data analytics will improve e-marketing and CRM operations, without providing supporting evidence.