Neural and behavioral responses differ modestly across Exact, Substitute, Complement, and Irrelevant product recommendations, with the smallest neural separation between Exact and Substitute items.
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Beyond One-Size-Fits-All: A Study of Neural and Behavioural Variability Across Different Recommendation Categories
Neural and behavioral responses differ modestly across Exact, Substitute, Complement, and Irrelevant product recommendations, with the smallest neural separation between Exact and Substitute items.