Conjoint analysis of infographic preferences on unemployment data shows comparison type (scales/benchmarks) accounts for 58.5% of preference variation, graphic type 29.2%, and color 12.3%.
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What Catches the Eye? A Conjoint Study of Infographic Design Preferences
Conjoint analysis of infographic preferences on unemployment data shows comparison type (scales/benchmarks) accounts for 58.5% of preference variation, graphic type 29.2%, and color 12.3%.