Conjoint analysis of 1400+ participants shows security update availability and provisioning time account for 8-35% and 7-25% of IoT product choice respectively, supporting labels as an incentive mechanism.
Branding strategies, mar- keting communication, and perceived brand meaning: The transfer of purposive, goal–oriented brand meaning to brand extensions
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Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products
Conjoint analysis of 1400+ participants shows security update availability and provisioning time account for 8-35% and 7-25% of IoT product choice respectively, supporting labels as an incentive mechanism.