NaiAD is a new dataset and framework for LLM-native advertising that uses decoupled generation and calibrated scoring to identify four semantic strategies for balancing user and commercial utilities.
Mechanism design for large language models
3 Pith papers cite this work. Polarity classification is still indexing.
3
Pith papers citing it
citation-role summary
background 1
citation-polarity summary
verdicts
UNVERDICTED 3roles
background 1polarities
background 1representative citing papers
LERA is a retrieve-then-generate auction system that refines ad candidate ranking with LLM logits and applies a threshold-aware critical-value payment rule to maintain truthfulness in chatbot ad insertion.
MaxShapley computes fair document attributions in generative QA by reducing Shapley value calculation to polynomial time via a max-sum utility, matching exact Shapley quality on HotPotQA, MuSiQUE, and MS MARCO while using up to 9x fewer resources.
citing papers explorer
-
NaiAD: Initiate Data-Driven Research for LLM Advertising
NaiAD is a new dataset and framework for LLM-native advertising that uses decoupled generation and calibrated scoring to identify four semantic strategies for balancing user and commercial utilities.
-
LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots
LERA is a retrieve-then-generate auction system that refines ad candidate ranking with LLM logits and applies a threshold-aware critical-value payment rule to maintain truthfulness in chatbot ad insertion.
-
MaxShapley: Towards Incentive-compatible Generative Search with Fair Context Attribution
MaxShapley computes fair document attributions in generative QA by reducing Shapley value calculation to polynomial time via a max-sum utility, matching exact Shapley quality on HotPotQA, MuSiQUE, and MS MARCO while using up to 9x fewer resources.