A causal targeting system that optimizes treatment effects under global constraints and uses bandit exploration beat the incumbent prediction-based stack by a statistically significant 7.20% on LinkedIn Feed marketing traffic.
Brown, and Constantine Caramanis
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From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation
A causal targeting system that optimizes treatment effects under global constraints and uses bandit exploration beat the incumbent prediction-based stack by a statistically significant 7.20% on LinkedIn Feed marketing traffic.