AI brand mentions in ChatGPT/Claude/Gemini conversations causally raise open-web searches and visits by 4.3/2.4/1.0pp via pre-trend event study, stance classifier, and same-category controls on joined clickstream-conversation panel data.
Johnson, Randall A
2 Pith papers cite this work. Polarity classification is still indexing.
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Pith papers citing it
years
2026 2verdicts
UNVERDICTED 2representative citing papers
Introduces a framework that converts sparse incrementality experiment lifts into daily attribution corrections under structural constraints, reducing calibration error and measured cannibalization rate by ~15pp in TikTok deployments.
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From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web
AI brand mentions in ChatGPT/Claude/Gemini conversations causally raise open-web searches and visits by 4.3/2.4/1.0pp via pre-trend event study, stance classifier, and same-category controls on joined clickstream-conversation panel data.