Using 29 million tweets, the study concludes that K-pop fans joined BLM activism mainly because they already shared the movement's beliefs, not because BTS led them, though the evidence is only moderate.
Scores for examined sentences pairs for each model testing are featured in Table 3
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Belief Alignment vs Opinion Leadership: Understanding Cross-linguistic Digital Activism in K-pop and BLM Communities
Using 29 million tweets, the study concludes that K-pop fans joined BLM activism mainly because they already shared the movement's beliefs, not because BTS led them, though the evidence is only moderate.