A mixture cure Cox model, which separates recipients into an engaged group and a never-open group, predicts email time-to-open better than standard classifiers and regressors on a large marketing dataset.
A mixture Cox-Logistic model for feature selection from survival and classification data
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abstract
This paper presents an original approach for jointly fitting survival times and classifying samples into subgroups. The Coxlogit model is a generalized linear model with a common set of selected features for both tasks. Survival times and class labels are here assumed to be conditioned by a common risk score which depends on those features. Learning is then naturally expressed as maximizing the joint probability of subgroup labels and the ordering of survival events, conditioned to a common weight vector. The model is estimated by minimizing a regularized log-likelihood through a coordinate descent algorithm. Validation on synthetic and breast cancer data shows that the proposed approach outperforms a standard Cox model or logistic regression when both predicting the survival times and classifying new samples into subgroups. It is also better at selecting informative features for both tasks.
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2019 1verdicts
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Modeling Time to Open of Emails with a Latent State for User Engagement Level
A mixture cure Cox model, which separates recipients into an engaged group and a never-open group, predicts email time-to-open better than standard classifiers and regressors on a large marketing dataset.