Social media research yields inconclusive causal findings due to system complexity, and progress requires mechanistic explanations that integrate observational and experimental approaches while recognizing their shared limitations.
M.et al.A 61-million-person experiment in social influence and political mo- bilization.Nature489, 295–298 (2012)
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Moving towards informative and actionable social media research
Social media research yields inconclusive causal findings due to system complexity, and progress requires mechanistic explanations that integrate observational and experimental approaches while recognizing their shared limitations.