Drag force at finite 't Hooft coupling from AdS/CFT

We find that the drag force for a heavy quark moving through N=4 SU(N_c) supersymmetric Yang-Mills plasma is generally enhanced by the leading correction due to finite 't Hooft coupling. For a bottom quark, the drag force increases by about 50%, whereas for a charm quark it increases by about 5%. We also discuss the drag force for the case of Gauss-Bonnet gravity.