Theoretical Status of Rare B Decays with Muons

Rare B decays allow to investigate fundamental interactions regarding their flavor, chiral, Dirac and CP properties. In anticipation of the large data samples of exclusive B decays into muons from the forthcoming LHC experiments, in particular LHCb, as well as possible super flavor factories, we review the theoretical status and outline future opportunities to explore the borders of the Standard Model and beyond.