Lepton Flavor Model and Decaying Dark Matter in The Binary Icosahedral Group Symmetry

We propose a new flavor model that can simlutaneously well-describe the indirect detection experiment of (decaying) dark matter in the cosmic-ray, with the binary icosahedral group A'_5. We show not only that the A'_{5} symmetry can derive quark and lepton masses and mixings consistently, but also that are expected some predictions for the lepton sector. And if we assume a gauge-singlet fermionic decaying dark matter, its decay operators are also constrained by this symmetry so that only dimension six operators of leptonic decay are allowed up to six dimensional Lagrangians. We find that the cosmic-ray anomalies reported by PAMELA and Fermi-LAT are well explained by decaying dark matter controlled by the A'_{5} flavor symmetry, which induces universal decays.