Einstein--Weyl geometry, dispersionless Hirota equation and Veronese webs

We exploit the correspondence between the three-dimensional Lorentzian Einstein-Weyl geometries of the hyper-CR type, and the Veronese webs to show that the former structures are locally given in terms of solutions to the dispersionless Hirota equation. We also demonstrate how to construct hyper-CR Einstein--Weyl structures by Kodaira deformations of the flat twistor space $T\CP^1$, and how to recover the pencil of Poisson structures in five dimensions illustrating the method by an example of the Veronese web on the Heisenberg group.