EWSB from strongly-coupled dynamics: an EFT approach and implications for WW production

If the dynamics behind EWSB are of strongly-coupled nature, the Standard Model ceases to be renormalizable and should be instead understood as an effective field theory (EFT). Here I will discuss the systematics behind this effective field theory description. My focus will be on deriving a consistent power-counting formula and building the basis of NLO operators. As an application, I will consider WW production both at linear and hadron colliders.