Novel Constraint on Parameter Space of the Georgi-Machacek Model by Current LHC Data

The same-sign diboson process $pp\to W^\pm W^\pm jj$ has been measured at the LHC using leptonic decay channels of the $W$ bosons, with production cross sections of two fiducial regions reported to be consistent with the standard model expectations within 1 sigma. These results constrain new physics models with a modified $W^+W^+W^-W^-$ vertex. We consider in particular the Georgi-Machacek model in which the quartic $W$ boson vertex is effectively modified due to mediations of new Higgs bosons in the model. The relevant gauge-gauge-scalar couplings are all proportional to the vacuum expectation value of the isospin triplets, which can be of $\mathcal{O}(10)$ GeV because of custodial vacuum alignment. Using the current 8-TeV data at the LHC, we exclude parameter space on the plane of the triplet vacuum expectation value and the new Higgs boson mass. The expected discovery reach at the 14-TeV LHC is also studied.