Signatures of lower scale gauge coupling unification in the Standard Model due to extended Higgs sector

The gauge coupling unification can be achieved at a unification scale around 5 x 10^{13} GeV if the Standard Model scalar sector is extended with extra Higgs-like doublets. The relevant new scalar degrees of freedom in the form of chiral Z* and W* vector bosons might "be visible" already at about 700 GeV. Their eventual preferred coupling to the heavy quarks explains the non observation of these bosons in the first LHC run and provides promising expectation for the second LHC run.