Searching for Light Dark Matter and Dark Sectors with the NA64 experiment at the CERN SPS

Since its approval in 2016, NA64 has pioneered light dark matter (LDM) searches with electron, positron, muon, and hadron beams. The experiment has successfully met its primary objectives, as outlined in the EPPS input (2018), and even exceeded them, producing results that demonstrate its ability to operate in a near-background-free environment. The Physics Beyond Collider (PBC) initiative at CERN recognizes NA64's contributions as complementary and worthy of continued exploration. Its key advantage over beam-dump approaches is that the signal rate scales as the square of the coupling rather than the fourth power, reducing the required number of beam particles for the same sensitivity. To fully exploit the NA64 physics potential, an upgrade during LS3 will enable the experiment to run in background-free mode at higher SPS beam rates. Planned upgrades include: (a) improved detector hermeticity with a new veto hadron calorimeter, (b) enhanced particle identification with a synchrotron radiation detector, and (c) increased beam rates via upgraded electronics. With the recently strengthened NA64 collaboration, stable operations and timely data analysis are planned for LHC Run 4. The expected beam exposures are approximately 1e13 electrons, 1e11 positrons (at 40 and 60 GeV), and 2e13 muons on target. This will allow NA64 to explore new LDM parameter space, with the potential for discovery or conclusive exclusion of many well-motivated models.