First order transitions and multicritical points in weak itinerant ferromagnets

It is shown that the phase transition in low-T_c clean itinerant ferromagnets is generically of first order, due to correlation effects that lead to a nonanalytic term in the free energy. A tricritical point separates the line of first order transitions from Heisenberg critical behavior at higher temperatures. Sufficiently strong quenched disorder suppresses the first order transition via the appearance of a critical endpoint. A semi-quantitative discussion is given in terms of recent experiments on MnSi, and predictions for other experiments are made.