A Higgs or Not a Higgs?

This talk summarizes a method for analyzing the properties of any new scalar particle, which is systematic in the sense that it minimizes apriori theoretical assumptions about the properties of the scalar particle, leading to very model-independent results. This kind of analysis lends itself to systematic survey through the terrain of candidate theories, which we find has vast unpopulated areas. It is also useful for quantifying the comparison of the goodness of fit of competing descriptions of data, should a new scalar be found.