The Higgs sector in the minimal 3-3-1 model with the most general lepton-number conserving potential

The Higgs sector of the minimal 3 - 3 - 1 model with three triplets and one sextet is investigated in detail under the most general lepton--number conserving potential. The mass spectra and multiplet decompostion structure are explicitly given in a systematic order and a transparent way allowing they to be easily checked and used in further investigations. A previously arising problem of inconsistent signs of f_{2} is also automatically solved.