Perspectives for the radiative return at meson factories

The measurement of the pion form factor and, more generally, of the cross section for electron-positron annihilation into hadrons through the radiative return has become an important task for high luminosity colliders such as the Phi- or B-meson factories. This quantity is crucial for predictions of the hadronic contributions to the anomalous magnetic moment of the muon, and to the running of the electromagnetic coupling. But the radiative return opens the possibility of many other physical applications. The physics potential of this method at high luminosity meson factories is discussed, the last upgraded version of the event generator PHOKHARA is presented, and future developments are highlighted.