The Lost Tribes of Charmonium

To illustrate the campaign to extend our knowledge of the charmonium spectrum, I focus on a puzzling new state, $X(3872) \to \pi^+\pi^- J/\psi$. Studying the influence of open-charm channels on charmonium properties leads us to propose a new charmonium spectroscopy: additional discrete charmonium levels that can be discovered as narrow resonances of charmed and anticharmed mesons. I call attention to open issues for theory and experiment.