Phenomenological Applications of k_T-Factorization (--Large Direct CP-Asymmetry in B-meson Decays--)

We discuss applications of the perturbative QCD approach in the exclusive non-leptonic two body B-meson decays. We briefly review its ingredients and some important theoretical issues on the factorization approaches. PQCD results are compatible with present experimantal data for the charmless B-meson decays. We predict the possibility of large direct CP asymmetry in $B^0 \to \pi^{+}\pi^{-}$ $(23\pm7 %)$ and $B^0\to K^{+}\pi^{-}$ $(-17\pm5%)$. We also investigate the Branching ratios, CP asymmetry and isopsin symmetry breaking in $B \to (K^*/\rho) \gamma$ decays and look for the possible new physics contribution via gluino mediation SUSY which can accomodate the large deviation of $S_{\phi K_s}$ from SM.}