Phenomenological Issues in Supersymmetry with Non-holomorphic Soft Breaking

We present a through discussion of motivations for and phenomenological issues in supersymmetric models with minimal matter content and non-holomorphic soft-breaking terms. Using the unification of the gauge couplings and assuming SUSY is broken with non-standard soft terms, we provide semi-analytic solutions of the RGEs for low and high choices of tan\beta which can be used to study the phenomenology in detail. We also present a generic form of RGIs in mSUGRA framework which can be used to derive new relations in addition to those existing in the literature. Our results are mostly presented with respect to the conventional minimal supersymmetric model for ease of comparison.