The Mass Definition in Hqet and a New Determination of V_(cb)

Positive powers of the mass parameter in a physical quantity calculated with the help of heavy quark effective theory originate from a Wilson coefficient in the matching of QCD and HQET Green function. We show that this mass parameter enters the calculation as a well--defined running current mass. We further argue that the recently found ill--definition of the pole mass, which is the natural expansion parameter of HQET, does not affect a phenomenological analysis which uses truncated perturbative series. We reanalyse inclusive semileptonic decays of heavy mesons and obtain the $c$ quark mass $m_c^{\overline{\text{MS}}}(m_c) = (1.35\pm 0.20)\,\text{GeV}$ where the error is almost entirely due to scale--uncertainties. We also obtain $m_b^{\overline{\text{MS}}}(m_b) = (4.6\pm 0.3)\,\text{GeV}$ and $|V_{cb}|(\tau_B/1.49\,\text{ps})^{1/2} = 0.036\pm 0.005$ where the errors come from the uncertainty in the kinetic energy of the heavy quark inside the meson, in the experimental branching ratios, in QCD input parameters, and scale--uncertainties.