dS/CFT correspondence on a brane

We study branes moving in an AdS Schwarzschild black hole background. When the brane tension exceeds a critical value, the induced metric on the brane is of FRW type and asymptotically de Sitter. We discuss the relevance of such configurations to dS/CFT correspondence. When the black hole mass reaches a critical value that depends on the brane tension, the brane interpolates in the infinite past and future between a dS space and a finite space of zero Hubble constant. This corresponds to a cosmological evolution without a Big Bang or a Big Crunch. Moreover, the central charge of the CFT dual to the dS brane enters the Cardy-Verlinde formula that gives the entropy of the thermal CFT dual to the bulk AdS black hole.