Noncommutative geometry and fundamental interactions: the first ten years

This is the full text of a survey talk for nonspecialists, delivered at the 66th Annual Meeting of the German Physical Society in Leipzig, March 2002. We have not taken pains to suppress the colloquial style. References are given only insofar as they help to underline the points made; this is not a full-blooded survey. The connection between noncommutative field theory and string theory is mentioned, but deemphasized. Contributions to noncommutative geometry made in Germany are emphasized.