Higher spin symmetry (breaking) in N=4 SYM theory and holography

I concisely review the results of recent work done in collaboration with N. Beisert, H. Samtleben, and J. F. Morales, that shed some light on ``La Grande Bouffe'', the Pantagruelic Higgs mechanism whereby higher spin gauge fields in the AdS bulk eat lower spin Goldstone fields and become massive, and on its holographic implications such as the emergence of anomalous dimensions in the boundary N=4 SYM theory.