Modular data: the algebraic combinatorics of conformal field theory

This paper is primarily intended as an introduction for the mathematically inclined to some of the rich algebraic combinatorics arising in for instance CFT. It is essentially self-contained, apart from some of the background motivation and examples which are included to give the reader a sense of the context. The theory is still a work-in-progress, and emphasis is given here to several open questions and problems.