Variation with mass of boldmath{B(E3; 0₁^+ to 3₁^-)} transition rates in A=124-134 even-mass xenon nuclei

$B(E3; 0_1^+ \to 3_1^-)$ transition matrix elements have been measured for even-mass $^{124-134}$Xe nuclei using sub-barrier Coulomb excitation in inverse kinematics. The trends in energy $E(3^-)$ and $B(E3; 0_1^+ \to 3_1^-)$ excitation strengths are well reproduced using phenomenological models based on a strong coupling picture with a soft quadrupole mode and an increasing occupation of the intruder $h_{11/2}$ orbital.