Overcoming priors anxiety

The choice of priors may become an insoluble problem if priors and Bayes' rule are not seen and accepted in the framework of subjectivism. Therefore, the meaning and the role of subjectivity in science is considered and defended from the pragmatic point of view of an ``experienced scientist''. The case for the use of subjective priors is then supported and some recommendations for routine and frontier measurement applications are given. The issue of reference priors is also considered from the practical point of view and in the general context of ``Bayesian dogmatism''.