Will Quantum Cryptography ever become a successful technology in the marketplace?

We assess the potential of quantum cryptography as a technology. We highlight the fact that academia and real world have rather different perspectives and interests. Then, we describe the various real life forces (different types of users, vendors of crypto-systems, conventional cryptographers, governments) behind the decision of the adoption (or rejection) of quantum cryptography and their different interests. Various roadblocks to the widespread application of quantum cryptography are discussed. Those roadblocks can be fundamental, technological, psychological, commercial or political and many of them have nothing to do with the security of quantum key distribution. We argue that the future success of quantum cryptography as a technology in the marketplace lies in our ability to appreciate and to overcome those roadblocks and to answer real world criticisms on the subject.