Not yet reviewed by Pith; the record is open.

JWST observations have revealed a population of galaxies bright enough that potentially challenge standard galaxy formation models in the $\Lambda$CDM cosmology. Using a minimal empirical framework, we investigate the influence of variability on the rest-frame ultra-violet (UV) luminosity function (UVLF) of galaxies at $z\geq 9$. Our study differentiates between the $\textit{median UV radiation yield}$ and the $\textit{variability of UV luminosities}$ of galaxies at a fixed dark matter halo mass. We primarily focus on the latter effect, which depends on halo assembly and galaxy formation processes and can significantly increase the abundance of UV-bright galaxies due to the upscatter of galaxies in lower-mass haloes. We find that a relatively low level of variability, $\sigma_{\rm UV} \approx 0.75$ mag, matches the observational constraints at $z\approx 9$. However, increasingly larger $\sigma_{\rm UV}$ is necessary when moving to higher redshifts, reaching $\sigma_{\rm UV} \approx 2.0\,(2.5)\,{\rm mag}$ at $z\approx 12$ ($16$). This implied variability is consistent with expectations of physical processes in high-redshift galaxies such as bursty star formation and cycles of dust clearance. Photometric constraints from JWST at $z\gtrsim 9$ therefore can be reconciled with a standard $\Lambda$CDM-based galaxy formation model calibrated at lower redshifts without the need for adjustments to the median UV radiation yield.