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On Generative Agents in Recommendation
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Recommender systems are the cornerstone of today's information dissemination, yet a disconnect between offline metrics and online performance greatly hinders their development. Addressing this challenge, we envision a recommendation simulator, capitalizing on recent breakthroughs in human-level intelligence exhibited by Large Language Models (LLMs). We propose Agent4Rec, a user simulator in recommendation, leveraging LLM-empowered generative agents equipped with user profile, memory, and actions modules specifically tailored for the recommender system. In particular, these agents' profile modules are initialized using real-world datasets (e.g. MovieLens, Steam, Amazon-Book), capturing users' unique tastes and social traits; memory modules log both factual and emotional memories and are integrated with an emotion-driven reflection mechanism; action modules support a wide variety of behaviors, spanning both taste-driven and emotion-driven actions. Each agent interacts with personalized recommender models in a page-by-page manner, relying on a pre-implemented collaborative filtering-based recommendation algorithm. We delve into both the capabilities and limitations of Agent4Rec, aiming to explore an essential research question: ``To what extent can LLM-empowered generative agents faithfully simulate the behavior of real, autonomous humans in recommender systems?'' Extensive and multi-faceted evaluations of Agent4Rec highlight both the alignment and deviation between agents and user-personalized preferences. Beyond mere performance comparison, we explore insightful experiments, such as emulating the filter bubble effect and discovering the underlying causal relationships in recommendation tasks. Our codes are available at https://github.com/LehengTHU/Agent4Rec.
Forward citations
Cited by 7 Pith papers
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Cross-Task Experiential Learning on LLM-based Multi-Agent Collaboration
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Towards a Unified Paradigm: Integrating Recommendation Systems as a New Language in Large Models
RSLLM mixes item ID embeddings from classical recommenders with text titles inside an LLM prompt and uses two-stage contrastive fine-tuning to improve sequential recommendation.
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Agent4Edu: Generating Learner Response Data by Generative Agents for Intelligent Education Systems
Agent4Edu generates learner responses using LLM agents with profile, memory, and action modules, and shows small improvements over prior simulators and in CAT model training.
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The Efficiency vs. Accuracy Trade-off: Optimizing RAG-Enhanced LLM Recommender Systems Using Multi-Head Early Exit
A GCN retriever plus multi-head early exit speeds up LLM click-through rate prediction, but the reported AUC numbers are internally inconsistent.
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Improving GenIR Systems Based on User Feedback
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