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Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media

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arxiv 2305.16941 v6 pith:3L22Z23L submitted 2023-05-26 cs.SI cs.CY

classification cs.SIcs.CY
keywords contentusersalgorithmout-grouppreferencesstatedapproachengagement
verification ladder T0 review T1 audit T2 compute T3 formal
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In a pre-registered algorithmic audit, we found that, relative to a reverse-chronological baseline, Twitter's engagement-based ranking algorithm amplifies emotionally charged, out-group hostile content that users say makes them feel worse about their political out-group. Furthermore, we find that users do \emph{not} prefer the political tweets selected by the algorithm, suggesting that the engagement-based algorithm underperforms in satisfying users' stated preferences. Finally, we explore the implications of an alternative approach that ranks content based on users' stated preferences and find a reduction in angry, partisan, and out-group hostile content, but also a potential reinforcement of pro-attitudinal content. The evidence underscores the necessity for a more nuanced approach to content ranking that balances engagement and users' stated preferences.

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Cited by 1 Pith paper

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  1. Recommendation and Temptation

    cs.IR 2024-12 conditional novelty 6.0 of 10

    A recommender that models temptation and outside options and myopically recommends the item with the highest expected enrichment is proven optimal, but only under the paper's own behavioral assumptions.

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