Doubleclick Ad Exchange Auction
classification
💻 cs.GT
keywords
auctiondoubleclickexchangeadvertisementscalledchallengescurrentlydescribe
read the original abstract
Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.
This paper has not been read by Pith yet.
discussion (0)
Sign in with ORCID, Apple, or X to comment. Anyone can read and Pith papers without signing in.