MSSM inflaton: SUSY dark matter and LHC

In this talk we will discuss how inflation can be embedded within a minimal extension of the Standard Model where the inflaton carries the Standard Model charges. There is no need of an ad-hoc scalar field to be introduced in order to explain the temperature anisotropy of the cosmic microwave background radiation, all the ingredients are present within a minimal supersymmetric Standard Model. For the first time inflaton properties can be directly linked to the particle phenomenology, dark matter, and the baryons of the Standard Model.