NP models with extended gauge groups and extra dimensions: Impact on flavour observables in RS_c

Deviations with respect to Standard Model predictions have recently shown up in angular distributions of the FCNC induced mode $B^0 \to K^{*0} \mu^+ \mu^-$. Within New Physics models, such tensions might be explained by new contributions to the Wilson coefficients of the effective Hamiltonian governing this decay. I discuss the issue in the framework of the Randall-Sundrum model with custodial protection (RS$_c$), giving also predictions for other rare $B$ decays.