Unitary and analytic model of nucleon EM structure, the puzzle with JLab proton polarization data and new insight into proton charge distribution

The Unitary and analytic model of nucleon electromagnetic structure, describing all existing nucleon form factor data, is briefly reviewed. Then in the framework of this model the problem of inconsistency of older proton electric form factor data in space-like region (obtained from $% e^{-}p\to e^{-}p$ process by the Rosenbluth technique) with recent Jefferson Lab data on the ratio $G_{Ep}(t)/G_{Mp}(t)$ (measured in precise polarization $\overrightarrow{e}^{-}p\to e^{-}\overrightarrow{p}$ experiment) is suggested to be solved in favour of the latter data which, however, unlike older data cause an existence of the form factor zero, i.e. a difraction minimum in $|G_{Ep}(t)|$ around $t=-Q^{2}=-13$GeV$^{2}$. The new behaviour of $G_{Ep}(t)$ with the zero gives modified proton charge distribution with enlarged value of the mean square charge radius.