Intrinsic brightness of SDSS objects is similar at all redshifts in de Sitter space

The redshift-luminosity distributions for well-defined galaxies and quasars in the Sloan Digital Sky Survey (SDSS) are compared for the two redshift-distance relations of a Hubble redshift and a de Sitter redshift. Assuming a Hubble redshift, SDSS data can be interpreted as luminosity evolution following the Big Bang. In contrast, given a de Sitter redshift, the intrinsic brightness of objects at all redshifts is roughly the same. In a de Sitter universe, 95 per cent of SDSS galaxies and quasars fall into a magnitude range of only 2.8, and 99.7 per cent are within 5.4 mag. The comparable Hubble luminosity ranges are much larger: 95 per cent within 6.9, and 99.7 per cent within 11.5 mag. De Sitter space is now widely discussed, but the de Sitter redshift is hardly mentioned.