Analysis of Big Data Maturity Stage in Hospitality Industry

Big data analytics has an extremely significant impact on many areas in all businesses and industries including hospitality. This study aims to guide information technology (IT) professionals in hospitality on their big data expedition. In particular, the purpose of this study is to identify the maturity stage of the big data in hospitality industry in an objective way so that hotels be able to understand their progress, and realize what it will take to get to the next stage of big data maturity through the scores they will receive based on the survey.